Chery International Launches New SUV with Reality Engine Technology

Chery International, one of the innovators and leaders of auto manufacturers in China, announced the official launch of its brand new SUVs Tiggo 7 and Tiggo 7 Pro on March 9. Due to the coronavirus outbreak in the globe, the auto giant chose innovative and next-generation tools for the launch, replacing auto shows and exhibitions.

Chery has utilized the latest virtual studio and augmented reality technology Reality Engine for the launch event. In a massive green screen studio, the presenters hosted leading experts and high level Chery officials to give details on the event and the SUVs, projected on virtual windows. All virtual elements are rendered by 3 Reality Engines. Sunward and Fairyland together created the content and Sunward also oversaw the installation.

About Zero Density
Zero Density is an international technology company dedicated to develop creative products for the industries such as broadcasting, augmented reality, live events and e-sports. Zero Density offers the next level of virtual production with real time visual effects. It provides Unreal Engine native platform, “Reality Engine®”, with advanced real-time compositing tools and its proprietary keying technology. Reality Engine® is the most photo-realistic real-time 3D Virtual Studio and Augmented Reality platform in the industry.