Chery International Launches New SUV with Reality Virtual Studio Technology

Chery International, one of the innovators and leaders of auto manufacturers in China, announced the official launch of its brand new SUVs Tiggo 7 and Tiggo 7 Pro on March 9. Due to the coronavirus outbreak in the globe, the auto giant chose innovative and next-generation tools for the launch, replacing auto shows and exhibitions.

Chery has utilized the latest virtual studio and augmented reality technology Reality for the launch event. In a massive green screen studio, the presenters hosted leading experts and high level Chery officials to give details on the event and the SUVs, projected on virtual windows. All virtual elements are rendered by 3 Engines. Sunward and Fairyland together created the content and Sunward also oversaw the installation.

About Zero Density
Zero Density is a global leader in real-time graphics and virtual studio technologies for the broadcasting, live events, and esports industries. As the leader in gaming technology in broadcasting, Zero Density offers innovative and user-friendly products that have been adopted by some of the world’s largest companies for covering elections, news and major sporting events such as the World Cup and the Olympics. Headquartered in Turkey, the company also has a US office and serves clients such as The Weather Channel, RTL, Fox Sports and Warner Media.