RTL Germany’s Exclusive, Explosive and Extra Get Virtual Studio Looks
New studio sets & redesign for RTL information programs
From September 21st, RTL viewers can look forward to new looks for their favorite programs. Because the station’s seven information programs are getting new studio sets and a new designs. The magazines “Exclusive”, “Explosive” and “Extra” make the start.
Virtual studio is powered by Reality, technical integration is carried out by KST Moschkau and tracking provided by Trackmen.
These are the new designs
“Explosive“: informative, entertaining and dangerously honest – Germany’s number one tabloid magazine gets to the heart of the matter. Sandra Kuhn moderates the program Monday to Friday from 6:00 p.m. to 6:30 p.m.
The star magazine “Exclusive“, moderated by Frauke Ludowig, runs Monday to Friday from 6:30 pm to 6:45 pm.
Investigative reports and gripping stories: “Extra” detects what moves people, provides assistance for everyday life and is always up to date. Nazan Eckes moderates the magazine every Monday at 10:15 p.m.
And this is what the new look will be from September 21:
The other information programs will follow
RTL is gradually giving its seven information programs a completely new look, creating an up-to-date information world in which the content, the new studio design, and moderator form an even stronger unit.
After the relaunch of “Exclusive”, “Explosive” and “Extra” on September 21, “Guten Morgen Deutschland” will follow until the end of the year. The midday magazine “Punkt 12” and the news programs “RTL Aktuell” and “RTL Nachtjournal” will go ‘on air’ in a new look next year.
The new design was developed by Mediengruppe RTL’s marketing team in collaboration with the design agency CAPE ROCK from Amsterdam and implemented in pioneering technology by CBC, the production and technology company of Mediengruppe RTL. The relaunch of the magazine design is accompanied by a broad-based marketing and image campaign that starts in October.
Jörg Graf, Managing Director of RTL-Television is happy about the changes:
“Despite Corona, we are investing heavily in our journalistic offers at RTL. The relaunch of the studio design of our magazines strengthens the content-related relationship between the station and format brand and offers our viewers right now in times of streaming and co. a particular added value of linear TV. “
Read the original press release in German here.
Here is small teaser by Frauke Ludowig:
About Zero Density
Zero Density is a global leader in real-time graphics and virtual studio technologies for the broadcasting, live events, and esports industries. As the leader in gaming technology in broadcasting, Zero Density offers innovative and user-friendly products that have been adopted by some of the world’s largest companies for covering elections, news and major sporting events such as the World Cup and the Olympics. Headquartered in Turkey, the company also has a US office and serves clients such as The Weather Channel, RTL, Fox Sports and Warner Media.
