Zero Density and Sequin AR Announces Partnership to Push Boundaries of Reality in the United States

Industry leader in virtual studio production Zero Density and award-winning augmented reality content creator Sequin AR announced a strategic partnership. The partnership will break grounds for cutting-edge virtual studio and augmented reality spectacles to the industries of broadcast, film & television, live events and more.

Izmir, TR. 24.10.2019 – Zero Density continues to expand its exquisite global partner network with another significant partnership, this time in the United States. Ground-breaking virtual studio and augmented reality product Reality Engine combined with the Sequin AR’s creative trailblaze is set to deliver spectacular projects. The duos have created numerous award-winners of several Emmys, Broadcast Innovation Awards and more with their superior work and ready to bring together their expertise.

Lawrence Jones, Executive Creative Director at Sequin AR, said: “We are excited to partner with Zero Density to create groundbreaking augmented reality, virtual sets, and immersive experiences leveraging the power of Reality Engine. Together we will push the boundaries of what is possible for Zero Density clients.”

Ulas Kaçmaz, Vice President of Sales & Marketing at Zero Density, said “It is thrilling to be working with Sequin and its creative team, consisting of award-winning pioneers and trend-setters. Zero Density and Sequin will become a powerhouse that will actualize striking projects.”

Unreal Engine native Reality Engine is a real-time node-based compositor with its proprietary keying technology Reality Keyer, offering the most photorealistic 3D virtual studio and augmented reality product in the industry. Sequin AR’s launch of Augmented Reality TV and Film Division with ICM and the partnership with Zero Density aim to bridge the gap between Hollywood producers and technology vendors as well as expanding the use of Unreal Engine in entertainment.

About Sequin
Sequin AR is a Creative Augmented Reality content company. Sequin AR provides augmented reality creative, real-time VFX production, broadcast production, system integration, and consulting services to deliver immediate value to broadcasters and content producers.

About Zero Density
Zero Density is a global leader in real-time graphics and virtual studio technologies for the broadcasting, live events, and esports industries. As the leader in gaming technology in broadcasting, Zero Density offers innovative and user-friendly products that have been adopted by some of the world’s largest companies for covering elections, news and major sporting events such as the World Cup and the Olympics. Headquartered in Turkey, the company also has a US office and serves clients such as The Weather Channel, RTL, Fox Sports and Warner Media.