Zero Density Increases Virtual Production Quality and Accuracy
*This article is originally published on PRENSARIO ZONE.
Sergio Amuchástegui, SD & Territory Manager Latam & Caribbean at Zero Density, told Prensario: “We are proud to announce several new products at NAB that will not only simplify the entire process of setting up an industry standard virtual production studio, but also increase quality and accuracy.”
“At NAB we will be introducing a package that will help broadcasters start using virtual graphics on smaller budgets. After winning several awards for our markerless talent tracking solution, TRAXIS talentS, we are also excited to show how we will take our tracking offering even further. We invite you to visit Zero Density at Booth N1817,” said Amuchástegui.
“Our team has recently consolidated its presence in Latam with five new partnerships, which has further boosted our regional growth. Mexico AM Soluciones, Peru Video Broadcast, Colombia VideoElec, Brazil CIS and Chile Pop Up are uniquely positioned to help Zero Density meet the growing demand from LATAM broadcasters for photorealistic virtual sets, AR and XR on-air broadcast graphics applications.”
Amuchástegui further stated: “We added two new native Spanish team members to the local team: a technical support and services engineer and a pre-sales engineer. We expect to continue to grow in the region and be closer to our community as virtual scenarios, AR and XR applications become more popular among Latam’s leading broadcasters. We also expect to continue to expand our network of regional partners.”
“Being the first company to introduce Unreal Engine to the broadcast industry, innovation is in our DNA,” said the executive. “We are a team with decades of experience in the industry, and our products have been proven in different applications – VS, AR, XR and hybrid – with more than three days of uninterrupted live coverage.”
Our products help the world’s largest broadcasters such as TV Globo, Fox Sports and The Weather Channel deliver compelling results.
“Our solutions work seamlessly with Unreal Engine, and our Technical Support and Services team can go on-site to get sophisticated, easy-to-use virtual graphics systems up and running in a matter of weeks, eliminating stress for broadcasters building new hybrid systems.”
Some of the advantages of Zero Density products include:
- Software and hardware products enable the most photorealistic real-time virtual studio productions possible.
- Zero Density provides the ultimate ecosystem of software, hardware, training, support and community, offering a wide range of expertise across the entire line.
- There is no margin for error in live productions. Zero Density tools are reliable and battle-tested.
- We are passionate about great graphics and work to develop products that take production quality to new levels.
About Zero Density
Zero Density is a global leader in real-time graphics and virtual studio technologies for the broadcasting, live events, and esports industries. As the leader in gaming technology in broadcasting, Zero Density offers innovative and user-friendly products that have been adopted by some of the world’s largest companies for covering elections, news and major sporting events such as the World Cup and the Olympics. Headquartered in Turkey, the company also has a US office and serves clients such as The Weather Channel, RTL, Fox Sports and Warner Media.