Zero Density Wins Product of the Year Award at NAB 2022

AI-powered tracking system TRAXIS talentS won the award, which is given to the most significant new technologies at the show.


We are proud to announce that our AI-powered talent tracking system, TRAXIS talentS, has won a Product of the Year award at this year’s NAB! The award, which was selected by a panel of industry experts, recognizes the most significant, promising, and innovative new products exhibited at the show.
After two years of pandemic cancelations, it was fantastic to have our return to the booth marked by such an honor, particularly when it comes to TRAXIS talentS. Built for virtual studios, live events, and augmented reality applications, TRAXIS talentS is the industry’s first AI-powered, stereoscopic talent tracking system. We worked hard to ensure TRAXIS was built with features that would make working on virtual sets faster and easier, including:

  • AI-tracking technology that makes wearables and markers obsolete. This means on-set talent can always move freely, without anything getting in the way of creativity.
  • Out-of-the-box integration to our Reality ecosystem, making it easier than ever to create visually accurate reflections, refractions, and shadows of live talent, no matter where they are in 3D space.
  • Connectivity with industry-standard FreeD protocol, giving anyone the flexibility to use TRAXIS talentS as a standalone product.

Thank you, NAB for this fantastic award, and to everyone who stopped by the Zero Density booth to see Traxis talentS for themselves. We’re already excited to see what the show brings next year!

Want to learn more? Read all about TRAXIS talentS here.

About Zero Density
Zero Density is a global leader in real-time graphics and virtual studio technologies for the broadcasting, live events, and esports industries. As the leader in gaming technology in broadcasting, Zero Density offers innovative and user-friendly products that have been adopted by some of the world’s largest companies for covering elections, news and major sporting events such as the World Cup and the Olympics. Headquartered in Turkey, the company also has a US office and serves clients such as The Weather Channel, RTL, Fox Sports and Warner Media.